{"id":12602,"date":"2021-05-07T11:06:42","date_gmt":"2021-05-07T11:06:42","guid":{"rendered":"https:\/\/citil.av.tr\/?p=12602"},"modified":"2021-05-11T11:11:19","modified_gmt":"2021-05-11T11:11:19","slug":"fenomenlere-reklam-duzenlemesi","status":"publish","type":"post","link":"https:\/\/citil.av.tr\/en\/fenomenlere-reklam-duzenlemesi\/","title":{"rendered":"Influencerlar\u0131n Sosyal Medya \u00dczerinden Yapmakta Olduklar\u0131 Reklamlara \u0130li\u015fkin K\u0131lavuz"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde sosyal medyan\u0131n neredeyse herkes taraf\u0131ndan kullan\u0131lmas\u0131 ve en b\u00fcy\u00fck kitle ileti\u015fim ve etkile\u015fim ara\u00e7lar\u0131ndan biri haline gelmi\u015f olmas\u0131 nedeniyle b\u00fcy\u00fck \u015firketler markalar\u0131na ili\u015fkin reklamlar\u0131n\u0131 televizyon, gazete gibi ara\u00e7lar\u0131n yan\u0131 s\u0131ra belki onlardan da \u00e7ok sosyal medya \u00fczerinden yapmaktad\u0131r.<\/p>\n

\u015eirketler yapmakta olduklar\u0131 bu reklamlar\u0131 sosyal medyada fenomen olarak adland\u0131r\u0131lmakta olan b\u00fcy\u00fck kitleler taraf\u0131ndan takip edilmekte olan sosyal medya fenomenleri arac\u0131l\u0131\u011f\u0131yla yapmaktad\u0131r. Sosyal medyada fenomen olmu\u015f bu ki\u015filer sahip olduklar\u0131 sosyal medya ve dijital kanallar\u0131 arac\u0131l\u0131\u011f\u0131 ile herhangi bir \u00fcr\u00fcn ya da servis hakk\u0131ndaki ya\u015fad\u0131klar\u0131n\u0131, deneyimlerini takip\u00e7ileri ile payla\u015fmalar\u0131 yoluyla tan\u0131t\u0131m ve pazarlama aktiviteleri yaparak \u201cInfluencer\u201d olarak an\u0131lmaktad\u0131r.\u00a0<\/span><\/p>\n

Influencerlar arac\u0131l\u0131\u011f\u0131yla yap\u0131lmakta olan reklamlar\u0131n yayg\u0131nla\u015fmas\u0131 ve neredeyse her firman\u0131n reklam yapmak i\u00e7in bu yolu se\u00e7mesi nedeniyle Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu taraf\u0131ndan 04.05.2021 tarihli ve 309 say\u0131l\u0131 toplant\u0131s\u0131nda 2021\/2 numaral\u0131 ilke karar\u0131 olarak kabul edilen kararla \u201cSosyal Medya Etkileyicileri Taraf\u0131ndan Yap\u0131lan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Hakk\u0131nda K\u0131lavuz\u201d haz\u0131rlanm\u0131\u015f ve 05.05.2021 tarihinde yay\u0131nlanm\u0131\u015ft\u0131r.<\/p>\n

Haz\u0131rlanm\u0131\u015f olan bu k\u0131lavuz ile ama\u00e7lanan 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun esas al\u0131narak sosyal medya etkileyicileri (influencerlar) taraf\u0131ndan yap\u0131lan ticari reklam ve haks\u0131z ticari uygulamalara ili\u015fkin olarak y\u00fcr\u00fct\u00fclen incelemelerde esas al\u0131nacak kurallar\u0131n belirlenmesidir. Zira ge\u00e7mi\u015fte sosyal medya \u00fczerinden influencerlar\u0131n yapm\u0131\u015f olduklar\u0131 reklamlarda Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan onayl\u0131 olmayan lisanss\u0131z \u00fcr\u00fcnlerin reklamlar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 veya ba\u015fka markalar\u0131n marka hakk\u0131na tecav\u00fcz olu\u015fturmakta olan \u00fcr\u00fcnlerin reklam\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015f ve s\u00f6z konusu durumlar bir\u00e7ok ele\u015ftirilere neden olmu\u015ftur. Sosyal medyan\u0131n hayat\u0131m\u0131za dahil olmas\u0131 ile sosyal medya ile ilgili d\u00fczenlemelerin yap\u0131lmas\u0131 zaruri hale gelmi\u015f olup, son k\u0131lavuz da bu ihtiya\u00e7 do\u011frultusunda haz\u0131rlanm\u0131\u015f ve yay\u0131nlanm\u0131\u015ft\u0131r. Konu ile ilgili haks\u0131z rekabetin \u00f6nlenmesi ve t\u00fcketicinin korunmas\u0131na ili\u015fkin ek d\u00fczenlemeler yap\u0131lmas\u0131 ve konuya ili\u015fkin yapt\u0131r\u0131mlar\u0131n \u00f6ng\u00f6r\u00fclmesi muhtemeldir.<\/p>\n

Konuya ili\u015fkin duyuru metnine ve yay\u0131nlanm\u0131\u015f olan k\u0131lavuza bu linkten<\/a> ula\u015fabilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde sosyal medyan\u0131n neredeyse herkes taraf\u0131ndan kullan\u0131lmas\u0131 ve en b\u00fcy\u00fck kitle ileti\u015fim ve etkile\u015fim ara\u00e7lar\u0131ndan biri haline gelmi\u015f olmas\u0131 nedeniyle b\u00fcy\u00fck \u015firketler markalar\u0131na ili\u015fkin reklamlar\u0131n\u0131 televizyon, gazete gibi ara\u00e7lar\u0131n yan\u0131 s\u0131ra belki onlardan da \u00e7ok sosyal medya \u00fczerinden yapmaktad\u0131r. \u015eirketler yapmakta olduklar\u0131 bu reklamlar\u0131 sosyal medyada fenomen olarak adland\u0131r\u0131lmakta olan b\u00fcy\u00fck kitleler taraf\u0131ndan takip edilmekte…<\/p>","protected":false},"author":1,"featured_media":12606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[95],"tags":[],"yoast_head":"\nInfluencerlar\u0131n Sosyal Medya \u00dczerinden Yapmakta Olduklar\u0131 Reklamlara \u0130li\u015fkin K\u0131lavuz - \u00c7itil Avukatl\u0131k Ortakl\u0131\u011f\u0131<\/title>\n<meta name=\"description\" content=\"G\u00fcn\u00fcm\u00fczde sosyal medyan\u0131n neredeyse herkes taraf\u0131ndan kullan\u0131lmas\u0131 ve en b\u00fcy\u00fck kitle ileti\u015fim ve etkile\u015fim ara\u00e7lar\u0131ndan biri haline gelmi\u015f olmas\u0131 nedeniyle b\u00fcy\u00fck \u015firketler markalar\u0131na ili\u015fkin reklamlar\u0131n\u0131 televizyon, gazete gibi ara\u00e7lar\u0131n yan\u0131 s\u0131ra belki onlardan da \u00e7ok sosyal medya \u00fczerinden yapmaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citil.av.tr\/en\/fenomenlere-reklam-duzenlemesi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencerlar\u0131n Sosyal Medya \u00dczerinden Yapmakta Olduklar\u0131 Reklamlara \u0130li\u015fkin K\u0131lavuz - 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