{"id":13118,"date":"2022-11-17T10:27:55","date_gmt":"2022-11-17T07:27:55","guid":{"rendered":"https:\/\/citil.av.tr\/?p=13118"},"modified":"2022-11-17T21:48:29","modified_gmt":"2022-11-17T18:48:29","slug":"markalarin-tescilinde-ayirt-edicilik-kavrami","status":"publish","type":"post","link":"https:\/\/citil.av.tr\/en\/markalarin-tescilinde-ayirt-edicilik-kavrami\/","title":{"rendered":"Markalar\u0131n Tescilinde Ay\u0131rt Edicilik Kavram\u0131"},"content":{"rendered":"

Markalar\u0131n Tescilinde \u2018\u2019Ay\u0131rt Edicilik\u2019\u2019 Kavram\u0131<\/strong><\/p>\n

Markalar\u0131n tescil edilmesinde, hem tescil ba\u015fvurusu s\u00fcrecinde ilgili kurumlar taraf\u0131ndan ret nedeni olarak g\u00f6r\u00fclme riski bak\u0131m\u0131ndan hem de tescil sonras\u0131nda markan\u0131n korunma alan\u0131 bak\u0131m\u0131ndan i\u015faretin ay\u0131rt edici nitelikte olmas\u0131 olduk\u00e7a \u00f6nemlidir. Markan\u0131z\u0131 kolayl\u0131kla tescil ettirebilmek ve tescil sonras\u0131nda \u00e7o\u011funlukla markalar aras\u0131ndaki benzerlikler sebebiyle olu\u015fmakta olan ihtilaflar\u0131n \u00f6n\u00fcne ge\u00e7ebilmek bak\u0131m\u0131ndan markan\u0131z\u0131n ay\u0131rt edici karaktere sahip olmas\u0131 olduk\u00e7a isabetli olacakt\u0131r.<\/p>\n

Marka Nedir?<\/strong><\/p>\n

Marka, S\u0131nai M\u00fclkiyet Kanunu m. 4\/1\u2019e g\u00f6re bir te\u015febb\u00fcs\u00fcn mallar\u0131n\u0131n veya hizmetlerinin di\u011fer te\u015febb\u00fcslerin mallar\u0131ndan veya hizmetlerinden ay\u0131rt edilmesini sa\u011flamas\u0131 ve marka sahibine sa\u011flanan koruma konusunun a\u00e7\u0131k ve kesin olarak anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayabilecek \u015fekilde sicilde g\u00f6sterilebilir olmas\u0131 \u015fart\u0131yla ki\u015fi adlar\u0131 d\u00e2hil s\u00f6zc\u00fckler, \u015fekiller, renkler, harfler, say\u0131lar, sesler ve mallar\u0131n veya ambalajlar\u0131n\u0131n bi\u00e7imi olmak \u00fczere her t\u00fcr i\u015farete verilen isimdir.<\/p>\n

Bu tan\u0131mdan da anla\u015f\u0131ld\u0131\u011f\u0131 \u00fczere ay\u0131rt edicilik kavram\u0131, markalar\u0131n tescil s\u00fcre\u00e7lerinde tescilin reddi nedeni te\u015fkil edebilecek derecede \u00f6nemlidir. \u00d6yle ki SMK 5 kapsam\u0131nda ay\u0131rt edici niteli\u011fi bulunmayan i\u015faretlere ili\u015fkin tescil ba\u015fvurular\u0131 T\u00fcrk Patent ve Marka Kurumu taraf\u0131ndan incelenme sonucu reddedilmektedir. Ay\u0131rt edici niteli\u011fi d\u00fc\u015f\u00fck olan i\u015faretler ise tescil edilebilmekle birlikte bunlara sa\u011flanan koruman\u0131n otomatik olarak daha dar olmas\u0131 nedeniyle markalar aras\u0131nda kar\u0131\u015ft\u0131r\u0131lma tehlikesinin olu\u015fmas\u0131na sebebiyet vermektedir.<\/p>\n

Ay\u0131rt Edicilik Kavram\u0131 <\/strong><\/p>\n

Ay\u0131rt edicilik kavram\u0131 somut ve soyut ay\u0131rt edicilik olarak ikiye ayr\u0131lmaktad\u0131r. Soyut ay\u0131rt edicilik, bir i\u015faretin ortalama bilin\u00e7li t\u00fcketici d\u00fczeyi taraf\u0131ndan tescil amac\u0131na bak\u0131lmaks\u0131z\u0131n bir marka izlenimi uyand\u0131racak \u015fekilde ay\u0131rt edici olup olmamas\u0131 olarak tan\u0131mlanabilir. \u00d6rne\u011fin bir sayfal\u0131k bir yaz\u0131 kullan\u0131m sonucu olsa dahi ay\u0131rt edicilik kazanamayacakt\u0131r. Somut ay\u0131rt edicilik ise tescile konu i\u015faretin kapsam\u0131nda bulunacak mal ve hizmetler bak\u0131m\u0131ndan herhangi bir ay\u0131rt edicili\u011fe sahip olup olmamas\u0131 ile alakal\u0131d\u0131r. \u00d6rne\u011fin bir elma g\u00f6rselini i\u00e7eren i\u015faret, ayd\u0131nlatma mallar\u0131n\u0131 kapsayacak bir \u015fekilde tescil edilebilir \u00e7\u00fcnk\u00fc elma g\u00f6rselinin bu mallarla herhangi bir ilgisi olmad\u0131\u011f\u0131 i\u00e7in somut ay\u0131rt edici niteli\u011fi haizdir. S\u00f6z konusu somut ay\u0131rt edicili\u011fin y\u00fcksek olmas\u0131 markan\u0131n tescili ve tescil sonras\u0131 korunmas\u0131 i\u00e7in daha avantajl\u0131 olmaktad\u0131r.<\/p>\n

Ay\u0131rt Edicili\u011fin \u0130ncelenmesi<\/strong><\/p>\n

Ba\u015fvuruya konu i\u015farette ay\u0131rt edicilik ara\u015ft\u0131rmas\u0131 \u00f6ncelikle inceleme konusu mal ve hizmetlere ili\u015fkin olarak sonras\u0131nda ilgili t\u00fcketici kesiminin alg\u0131s\u0131na g\u00f6re yap\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin i\u015faretin i\u00e7erdi\u011fi unsurlar, ba\u015fvuruya konu mallar\u0131 ve hizmetleri do\u011frudan tan\u0131ml\u0131yorsa ya da bu mal ve hizmetlerin niteli\u011fi, kalitesi, de\u011feri, kullan\u0131m amac\u0131 gibi karakteristik \u00f6zelliklerini tarif ediyorsa, malla ve hizmetle ilgili \u00f6vg\u00fc niteli\u011finde mesajlar veriyorsa ya da s\u00f6z konusu mallarla ve hizmetlerle ilgili olarak ticari hayatta kullan\u0131m\u0131 varsa ay\u0131rt edici niteli\u011fi d\u00fc\u015f\u00fck olmaktad\u0131r. Ayn\u0131 zamanda i\u015faret, i\u00e7erdi\u011fi b\u00fct\u00fcn unsurlar ile birlikte bir b\u00fct\u00fcn olarak de\u011ferlendirilmelidir. Nitekim ortalama t\u00fcketici markalar\u0131 bir b\u00fct\u00fcn olarak alg\u0131lamaktad\u0131r. \u00d6rne\u011fin bir i\u015faret, \u015fekil ve kelime unsurlar\u0131ndan olu\u015fuyorsa bu unsurlar ay\u0131rt edicilik bak\u0131m\u0131ndan ayr\u0131 ayr\u0131 incelenmemeli, i\u015faret bir b\u00fct\u00fcn olarak incelenmelidir. Dolay\u0131s\u0131yla tescil konusu i\u015faretlerin mal ve hizmetler bak\u0131m\u0131ndan tan\u0131mlay\u0131c\u0131 ve bu mal ve hizmetlerin ticari kayna\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6stermeyen nitelikte olmas\u0131 veya bir b\u00fct\u00fcn halinde ortalama t\u00fcketici nezdinde s\u0131radan ve s\u0131k rastlanabilir olmas\u0131 ay\u0131rt edici niteli\u011fin d\u00fc\u015f\u00fck oldu\u011funu g\u00f6stermektedir.<\/p>\n

Markalar Aras\u0131ndaki Kar\u0131\u015ft\u0131r\u0131lma \u0130htimali Bak\u0131m\u0131ndan Ay\u0131rt Edicilik Unsuru<\/strong><\/p>\n

Markalar aras\u0131ndaki kar\u0131\u015ft\u0131r\u0131lma ihtimalinin belirlenmesinde ay\u0131rt edicilik fakt\u00f6r\u00fc olduk\u00e7a \u00f6nemlidir. Kar\u0131\u015ft\u0131r\u0131lma ihtimalinin ortaya \u00e7\u0131kmas\u0131 sonucunda t\u00fcketiciler bir markaya ait mal veya hizmetlerden yararland\u0131klar\u0131n\u0131 zannederlerken ba\u015fka bir markaya ait mal ve hizmetlerden yararlanabilmektedirler. Kar\u0131\u015ft\u0131r\u0131lma ihtimalinin SMK kapsam\u0131nda nispi red nedeni olmas\u0131 nedeniyle ay\u0131rt edicili\u011fi d\u00fc\u015f\u00fck i\u015faretlerin kar\u0131\u015ft\u0131r\u0131lma ihtimali tehlikesi yaratmas\u0131 marka sahibi bak\u0131m\u0131ndan olduk\u00e7a zararl\u0131d\u0131r. Ay\u0131rt edicili\u011fi y\u00fcksek markalar, d\u00fc\u015f\u00fck ay\u0131rt edicili\u011fe sahip markalara g\u00f6re daha geni\u015f bir korumadan yararlan\u0131rlar.<\/p>\n

Sonu\u00e7 olarak bir markan\u0131n tescil ettirildikten sonraki s\u00fcre\u00e7te korunma kapsam\u0131n\u0131n geni\u015f olmas\u0131, di\u011fer bir deyi\u015fle \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin bu markaya benzer veya yak\u0131n kullan\u0131mlar\u0131n\u0131n olmamas\u0131 i\u00e7in markan\u0131n ay\u0131rt edici niteli\u011fi y\u00fcksek olmas\u0131 marka sahipleri a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. Tescil ettirilmek istenen markalarda tescil konusu i\u015faretin en ba\u015fta ay\u0131rt edici karakterinin olmas\u0131, ba\u015fvuru a\u015famas\u0131 ve tescil sonras\u0131 s\u00fcre\u00e7lerde olumsuzluklar ya\u015fanmamas\u0131 bak\u0131m\u0131ndan marka sahipleri i\u00e7in olduk\u00e7a faydal\u0131 olacakt\u0131r.<\/p>\n

 <\/p>\n

\u00c7itil Avukatl\u0131k Ortakl\u0131\u011f\u0131 Blog sayfas\u0131nda yer alan hukuk ve di\u011fer konulardaki yaz\u0131lar ilk sizin e-postan\u0131za gelsin isterseniz \u00c7itil Haber B\u00fclteni\u2019ne abone olun!<\/strong><\/p>\n

Ekin Zerya Aksoy<\/strong><\/p>\n

KAYNAK\u00c7A<\/strong><\/p>\n

https:\/\/www.turkpatent.gov.tr\/marka<\/a><\/p>\n

https:\/\/iprgezgini.org<\/a><\/p>\n

https:\/\/www.academia.edu<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Markalar\u0131n Tescilinde \u2018\u2019Ay\u0131rt Edicilik\u2019\u2019 Kavram\u0131 Markalar\u0131n tescil edilmesinde, hem tescil ba\u015fvurusu s\u00fcrecinde ilgili kurumlar taraf\u0131ndan ret nedeni olarak g\u00f6r\u00fclme riski bak\u0131m\u0131ndan hem de tescil sonras\u0131nda markan\u0131n korunma alan\u0131 bak\u0131m\u0131ndan i\u015faretin ay\u0131rt edici nitelikte olmas\u0131 olduk\u00e7a \u00f6nemlidir. Markan\u0131z\u0131 kolayl\u0131kla tescil ettirebilmek ve tescil sonras\u0131nda \u00e7o\u011funlukla markalar aras\u0131ndaki benzerlikler sebebiyle olu\u015fmakta olan ihtilaflar\u0131n \u00f6n\u00fcne ge\u00e7ebilmek bak\u0131m\u0131ndan markan\u0131z\u0131n…<\/p>","protected":false},"author":1,"featured_media":13120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[95],"tags":[174,88,219,89,218],"yoast_head":"\n\u00c7itil Avukatl\u0131k Ortakl\u0131\u011f\u0131 - Markalar\u0131n Tescilinde Ay\u0131rt Edicilik Kavram\u0131<\/title>\n<meta name=\"description\" content=\"Ba\u015fvuruya konu i\u015farette ay\u0131rt edicilik ara\u015ft\u0131rmas\u0131 \u00f6ncelikle inceleme konusu mal ve hizmetlere ili\u015fkin olarak sonras\u0131nda ilgili t\u00fcketici kesiminin alg\u0131s\u0131na g\u00f6re yap\u0131lmal\u0131d\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citil.av.tr\/en\/markalarin-tescilinde-ayirt-edicilik-kavrami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7itil Avukatl\u0131k Ortakl\u0131\u011f\u0131 - 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